The Share The Road campaign consisted of a series of 7 branded commercials for the Northtown Auto Group. For this spot we were given all of the scripts, but no visual content, so it was up to us to design the visual story around each script. While we like to work from our storyboards, we like to remain flexible and open to some magic moments. Luckily the magic happened when our young actor picked up the watermelon and proudly strutted past our lens.